A headline earns attention through four qualities: specificity beats generality, personality beats performance, curiosity beats completion, and stating what you want beats stating what you don't. "MBA candidate who reads restaurant menus backward, dessert first" tells a story in one line. "I love adventure" tells a stranger nothing they couldn't guess. Keep it to roughly 5 to 10 words, or about 40 to 60 characters - most platforms display it right next to your photo, and a shorter line lands harder than a paragraph ever could. Want the longer version, including how a full bio and photo set work together? Read our guide on building a profile that draws high-earner attention.
"Finishing my MBA, mentoring myself in good wine and better questions."
"Studio apartment, big plans, better company on weeknights."
"Trail runner who negotiates like she means it."